Client - International Athletic Shoe Manufacturer
Location - Retail Chain (Athletic Shoe Department)

• Pilot Project
  Goal - Gather data, promote brand & sell more shoes
  Completed Fall 2006
  5 week pilot in 28 retail stores
  10.4'' screens placed on 'shoe-wall'
  26,000+ Users (27 users per screen per day)
  2.5 mins average usage time
  Personal data collected from 3300 customers (13% opt-in rate)