10 times more likely to capture someones attention than static signage.

• Digital signage
  Passive loop - 3 minutes or less.
  
  
• Content
  Screens display news, weather and sports headlines interspersed between commercials.
  
  
• Synchronized screens
  Digital signage is usually the same on all screens in a small area.
  
  
• Commercial length
  Commercials can be any length but are usually 15-30 second long.
  
  
• Video/creative
  All ads can be still images, Flash animation, or full motion video.
  It is a good idea to always display the company logo.
  The commercials usually do not have sound.

Examples of 15 and 30 second commercials