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Cafe network
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iGotcha Targets The NOW Generation

Our Market = Young Technophiles

They're hard to reach with conventional media
They don't spend a lot of time at home in front of the TV.
They're easier to reach in the places they hang out - out of home
They spend a lot of their time in coffee bars and other hotspots.
They love mobile technology and the Internet
With WebPads they can surf the Internet in public at no cost.
They're mainly 18-34
The typical iGotcha wifi user tends to be in the 18 to 34 age group.
They're affluent
Average household income is above average.